Open AccessNew advertising formats: advergames as a marketing communication tool
Author(s) -
José Martí Parreño,
Rafael Currás Pérez,
Isabel Sánchez García
Publication year - 2012
Publication title -
cuadernos de gestión
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.247
H-Index - 12
eISSN - 1988-2157
pISSN - 1131-6837
DOI - 10.5295/cdg.100236jm
Subject(s) - entertainment , marketing communication , advertising , online advertising , business , integrated marketing communications , computer science , marketing , marketing management , relationship marketing , the internet , world wide web , art , visual arts