Open AccessThe selection of private brand durable goods: factors affecting the Choice
Author(s) -
E Giner,
María José Miquel Romero,
Carmen Pérez Cabañero
Publication year - 2010
Publication title -
cuadernos de gestión
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.247
H-Index - 12
eISSN - 1988-2157
pISSN - 1131-6837
DOI - 10.5295/cdg.100194ec
Subject(s) - durable good , marketing , business , advertising , criticism , fast moving consumer goods , selection (genetic algorithm) , cosmetics , economics , commerce , microeconomics , medicine , pathology , art , literature , artificial intelligence , computer science
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