Distinctive features of China for business development: findings from case studies | Zendy

Noemí Martínez Caraballo | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Distinctive features of China for business development: findings from case studies

Author(s) -

Noemí Martínez Caraballo

Publication year - 2010

Publication title -

cuadernos de gestión

Language(s) - Spanish

Resource type - Journals

SCImago Journal Rank - 0.247

H-Index - 12

eISSN - 1988-2157

pISSN - 1131-6837

DOI - 10.5295/cdg.100189nm

Subject(s) - china , face (sociological concept) , business , process (computing) , marketing , political science , computer science , sociology , social science , law , operating system

[ES] China ha irrumpido como actor principal del escenario global al haber protagonizado, durante las tres ultimas decadas, un proceso de transformacion economica y social de gran magnitud. Ahora bien, vender productos –sobre todo, del sector de alimentacion– de origen occidental en China es, con diferencia, el reto mas complicado al que deben enfrentarse las companias de deciden entrar a operar en este mercado.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research