Open AccessThe effectiveness of banner ads on blogs
Author(s) -
Asunción Beerli Palacio,
Josefa D. MartínSantana
Publication year - 2010
Publication title -
cuadernos de gestión
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.247
H-Index - 12
eISSN - 1988-2157
pISSN - 1131-6837
DOI - 10.5295/cdg.100186ab
Subject(s) - advertising , banner , contextual advertising , online advertising , context (archaeology) , product (mathematics) , advertising campaign , search advertising , computer science , psychology , world wide web , the internet , business , mathematics , geography , geometry , archaeology
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