Open AccessPossibilities of B2C buying and selling using mobile devices in comparison with Internet
Author(s) -
Sonia San Martín Gutiérrez,
Blanca López Catalán
Publication year - 2010
Publication title -
cuadernos de gestión
Language(s) - Spanish
Resource type - Journals
eISSN - 1988-2157
pISSN - 1131-6837
DOI - 10.5295/cdg.100158ss
Subject(s) - the internet , business , mobile phone , advertising , channel (broadcasting) , marketing , telecommunications , mobile internet , mobile device , internet privacy , computer science , world wide web
Las autoras agradecen a la Consejeria de Educacion de la Junta de Castilla y Leon por la financiacion recibida para la realizacion del proyecto de I+D (sobre marketing movil) en el que se enmarca este trabajo (referencia BU019A09).
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