
The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention
Author(s) -
naser seifollahi,
Alireza Hamidzadeh Arbabi
Publication year - 2022
Publication title -
rahyāftī dar mudīriyyat-i bāzargānī
Language(s) - English
Resource type - Journals
ISSN - 2717-0837
DOI - 10.52547/jabm.3.2.5
Subject(s) - antecedent (behavioral psychology) , business , corporate social responsibility , turnover intention , social capital , identification (biology) , customer retention , marketing , customer intelligence , organizational citizenship behavior , psychology , public relations , social psychology , service quality , organizational commitment , political science , service (business) , botany , law , biology