Open AccessInvestigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty
Author(s) -
Mohammad Hossein Taheri,
karim Hamdi
Publication year - 2022
Publication title -
journal of approach in business management
Language(s) - English
Resource type - Journals
ISSN - 2717-0837
DOI - 10.52547/jabm.2.4.85
Subject(s) - brand identity , brand loyalty , business , advertising , marketing , brand management , loyalty business model , brand extension , brand awareness , loyalty , identity (music) , service quality , art , aesthetics , service (business)
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