Open AccessThe Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
Author(s) -
Akbar Mohammadi Argi,
Mohammad Ehsani,
Rasool Norouzi Seyed Hossini,
Marjan Saffari
Publication year - 2021
Publication title -
annals of applied sport science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.159
H-Index - 4
eISSN - 2476-4981
pISSN - 2322-4479
DOI - 10.52547/aassjournal.925
Subject(s) - football , brand equity , personality , psychology , sociology of sport , advertising , brand management , brand awareness , business , social psychology , political science , sociology , social science , law
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