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Media users increasingly express ambivalence about their own media consumption, often related to ubiquitous media technology such as the smartphone and social media (Syversen 2020). This has fostered public debates about the need to cut down on media use, and more research on the topic has been requested (Woodstock 2014, YtreArne and Das 2019). In order to understand the growing trend of disconnection as a cultural and social phenomenon and more than a sum of individual choices and selfhelp practices, we conducted an analysis of the digital detox inspired camp for grownups Underleir, which has been arranged in Norway annually since 2014. The aim was to study what kind of norms and values that had motivated participants to take part in this temporary media hiatus.

DIGITAL DETOX CAMP: VALUES AND MOTIVATIONS FOR ENGAGING IN DIGITAL DISCONNECT