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Despite TikTok’s ever-increasing popularity, it has been the topic of little academic analysis. This project was primarily motivated by a desire to understand TikTok’s meteoric rise in use; is it simply the latest iteration of a social networking model that is found in other popular applications such as Instagram, Facebook, and Twitter? Or, does it owe its success in part to a novel interaction structure?

TIKTOK AND THE “ALGORITHMIZED SELF”: A NEW MODEL OF ONLINE INTERACTION