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This paper investigates how young children experience digital advertising platforms. Specifically, it focuses on young children's participation in the YouTube app as part of an advertising mechanism that captures and profits from their views and attention. An innovative trans-disciplinary bridge between digital labour studies, biopolitics theory and qualitative research on children online has been developed to achieve this aim.

INFANCY WITHIN ADVERTISING PLATFORM: YOUNG CHILDREN EXPERIENCES ON A VIDEO-SHARING WEBSITE.