Open AccessINFANCY WITHIN ADVERTISING PLATFORM: YOUNG CHILDREN EXPERIENCES ON A VIDEO-SHARING WEBSITE.
Author(s) -
Amanda Bastos Mareschi Aggio
Publication year - 2019
Publication title -
aoir selected papers of internet research
Language(s) - English
Resource type - Journals
ISSN - 2162-3317
DOI - 10.5210/spir.v2019i0.10903
Subject(s) - advertising , internet privacy , computer science , multimedia , world wide web , business
This paper investigates how young children experience digital advertising platforms. Specifically, it focuses on young children's participation in the YouTube app as part of an advertising mechanism that captures and profits from their views and attention. An innovative trans-disciplinary bridge between digital labour studies, biopolitics theory and qualitative research on children online has been developed to achieve this aim.
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