La polifonía como mecanismo argumentativo en la retórica editorial

In this article we show how polyphonic linguistic argumentation facilitates the sale of the book Associated Products. In this article we will show how linguistic polyphony applies to the advertising of Gandhi bookstores, and we will check how polyphony is a resource highly effective persuasive language. The different types of textual polyphony are studied in order to observe how in this context it is a powerful argumentative mechanism which manages to incentivize purchases, at the same time that it reflects the characteristics and peculiarities of linguistic argumentation.