Open Accesswhat makes a micro-influencer? Converting the personal branding strategies of successful social media users into a professional development program
Author(s) -
Lisa Harrison
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.233168
Subject(s) - influencer marketing , social media , social media marketing , public relations , engineering , knowledge management , business , marketing , sociology , computer science , political science , world wide web , marketing management , relationship marketing
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