Open AccessHow embarrassment and superstitiousness affect consumers' superstitious purchase decision?
Author(s) -
Pasit Sararueangpong
Publication year - 2022
Publication title -
queensland university of technology
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.227460
Subject(s) - embarrassment , affect (linguistics) , irrational number , meaning (existential) , product (mathematics) , purchasing , social psychology , psychology , marketing , purchasing decision , regret , advertising , consumer behaviour , business , computer science , communication , psychotherapist , geometry , mathematics , machine learning
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom