Open AccessGamification and behaviour change: Understanding the mechanism and its implications for social marketing
Author(s) -
Robert Mitchell
Publication year - 2020
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.201658
Subject(s) - mechanism (biology) , autonomy , context (archaeology) , social marketing , psychology , punishment (psychology) , social psychology , social media , sociology , public relations , political science , epistemology , paleontology , philosophy , law , biology
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