Open AccessManaging Brand Reputation in a Dynamic, eWOM Service Industry Environment
Author(s) -
Alice Tsou
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.127051
Subject(s) - reputation , business , standardization , spillover effect , relation (database) , marketing , brand management , service (business) , advertising , computer science , database , social science , sociology , economics , microeconomics , operating system
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