Open AccessAdvertising Planning in the Age of Big Data. An Exploratory Study
Author(s) -
Scott D. Gibson
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.122469
Subject(s) - merge (version control) , advertising , big data , perspective (graphical) , marketing , advertising research , business , competitive advantage , innovation diffusion , exploratory research , computer science , sociology , data mining , artificial intelligence , information retrieval , anthropology
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