Open AccessFinding the Gimmick: Identifying Brand Identities and Creative Marketing Strategies in the Brisbane Independent Music Market
Author(s) -
Christina P Langham
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.122228
Subject(s) - brand identity , advertising , marketing , identity (music) , musical , business , music industry , psychology , visual arts , art , music education , aesthetics , pedagogy
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