Open AccessExamining the Effects of Varying Levels of Consumer Control over Advertising Intrusiveness on the Advertising Brand
Author(s) -
Aimee Riedel
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.121078
Subject(s) - intrusiveness , advertising , countdown , banner , control (management) , brand awareness , preference , business , psychology , engineering , social psychology , computer science , mathematics , geography , statistics , artificial intelligence , aerospace engineering , archaeology
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