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Most young drivers aged 17 to 25 years own a smartphone and many use it while driving. As the social interactive capabilities of smartphones (e.g., emailing, Facebook) increase, the risk of severe injury sustained by young drivers may also increase. This research utilised a theory-based approach to develop and evaluate the effectiveness of public education messages aimed at initiating, monitoring/reading, and responding to social interactive technology among young drivers. Overall, the messages that targeted monitoring/reading behaviour were considered the most effective with some gender differences identified. This research may help inform future design of messages addressing driver distraction and smartphone use

A Theory-Based Approach to the Development and Evaluation of Public Education Messages Aimed at Social Interactive Technology Use on Smartphones among Young Drivers