Open AccessIs It Time to Revisit Trademark Misuse?
Author(s) -
Scott H. Brown
Publication year - 2011
Publication title -
pittsburgh journal of technology law and policy
Language(s) - English
Resource type - Journals
ISSN - 2164-800X
DOI - 10.5195/tlp.2011.60
Subject(s) - trademark , tying , doctrine , trademark infringement , corporation , business , intellectual property , test (biology) , law , advertising , political science , computer science , paleontology , biology , operating system
In the recent cases of Georgia-Pacific Consumer Products, L.P. v. Von Drehle Corporation and Georgia-Pacific Consumer Products, L.P. v. Myers Supply, Inc ., Georgia-Pacific tried to use its trademarks to establish a tying relationship between its paper towels and its paper towel dispensers. This article reviews these cases by posing a hypothetical situation and then giving the reader a review of trademark basics, the doctrine of contributory trademark infringement, antitrust considerations, and IP misuse. The article then offers a revised trademark misuse test, and relooks at the Georgia-Pacific cases using this revised trademark misuse test.
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