Open AccessBrand´S Image Perceptions During Crisis:Brazil Versus Portugal On COVID-19
Author(s) -
Luisa Lopes,
Lara Santos,
Salete Esteves
Publication year - 2022
Publication title -
journal of human resources management research
Language(s) - English
Resource type - Journals
ISSN - 2166-0018
DOI - 10.5171/2022.945344
Subject(s) - covid-19 , pandemic , crisis communication , perception , outbreak , affect (linguistics) , everyday life , crisis management , business , geography , political science , public relations , sociology , psychology , medicine , disease , communication , pathology , virology , neuroscience , infectious disease (medical specialty) , law
The future will no longer be like the past as the world witnesses constant changes that affect people’s everyday life. In fact, with the outbreak of the COVID-19 pandemic, organizations were challenged to adapt their business to the changes, and brands were forced to quickly manage their business to survive and be connected to the new world. Several approaches were carried on using different communication strategies.