Open AccessWhat Does It Take to Adopt Big Data Management Approach at Malaysian Higher Education Institutions?
Author(s) -
Rosmaini Tasmin,
Tan Lay Huey,
Ramatu Muhammad Nda,
Ishaq Jaafar
Publication year - 2022
Publication title -
journal of e-learning and higher education
Language(s) - English
Resource type - Journals
ISSN - 2169-0359
DOI - 10.5171/2022.924024
Subject(s) - big data , business , industrial revolution , digital revolution , marketing , knowledge management , data management , process management , computer science , political science , telecommunications , data mining , law
Big data management (BDM) is one emerging approach in creating new values out of existing digital data in this era of Industrial Revolution 4.0. Many business firms, typically in banking and marketing sectors, have initiated their moves towards embedding big-data driven approach into their strategic planning, business direction and hence, implementing it actively in their daily operations.