Open AccessApplication of Eye Tracking to Study Consumer Buying Behavior on the Example of Carbonated Soft Drinks in Cans
Author(s) -
Bartlomiej Kabaja
Publication year - 2022
Publication title -
journal of marketing research and case studies
Language(s) - English
Resource type - Journals
ISSN - 2165-7009
DOI - 10.5171/2022.656769
Subject(s) - soft drink , value (mathematics) , business , advertising , marketing , commerce , food science , computer science , chemistry , machine learning
Despite their relatively low nutritive value, carbonated soft drinks remain widely consumed all over the world and their sales forecasts continue to show an upward trend. There are now several global players dominating the market; however, the segment still boasts a great potential for introducing new products.