Open AccessRelationship between Social Networks and Customer Acquisition in the Field of IT Solutions
Author(s) -
Franklin Córdova-Buiza,
Pierre Eduardo URTEAGA-ARIAS,
José Antonio CORAL-MORANTE
Publication year - 2022
Publication title -
ibima business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.222
H-Index - 4
ISSN - 1947-3788
DOI - 10.5171/2022.631332
Subject(s) - visibility , business , advertising , marketing , field (mathematics) , market segmentation , brand image , computer science , geography , mathematics , meteorology , pure mathematics
Social networks have allowed more direct communication with companies' target audience, segmenting the ads to streamline marketing efforts, help improve the brand's image, and increase the visibility of products to get closer to users with promotional tools.