Open AccessLeveraging the Promotion of Tourist Destinations and the Interpretation of their Heritage using Virtual Reality
Author(s) -
Carlos R. Cunha,
Vítor Mendonça,
João Pedro Gomes,
Elisabete Paulo Morais,
André Albuquerque de Paula Moreira
Publication year - 2022
Publication title -
journal of innovation and business best practices
Language(s) - English
Resource type - Journals
ISSN - 2166-0743
DOI - 10.5171/2022.629340
Subject(s) - tourism , promotion (chess) , destinations , interpretation (philosophy) , asset (computer security) , point (geometry) , business , tourist destinations , cultural heritage , marketing , political science , computer science , politics , computer security , geometry , mathematics , law , programming language
Technology is increasingly a transversal layer to all activities and, in this sense, exploring the potential of technology as a driver to support the competitiveness of organizations and nations has become a necessity for survival. Tourism is a fundamental asset in many modern economies and certainly fundamental from a civilizational and generational point of view, insofar as associated with a wide range of tourist destinations is its heritage.