Open AccessPerceptions towards Advertising in Saudi Arabia
Author(s) -
Kamran Ahmed Siddiqui,
Marwah Adnan Alahmadi
Publication year - 2022
Publication title -
ibima business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.222
H-Index - 4
ISSN - 1947-3788
DOI - 10.5171/2022.547764
Subject(s) - perception , advertising , exploratory research , psychology , marketing , business , sociology , social science , neuroscience
This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).