Open AccessMotivational Factors of Conference Attendees – Relevance of Online Communication and Nationality
Author(s) -
Hanna KAZAK,
Ricardo Correia
Publication year - 2022
Publication title -
journal of marketing research and case studies
Language(s) - English
Resource type - Journals
ISSN - 2165-7009
DOI - 10.5171/2022.318812
Subject(s) - nationality , relevance (law) , portuguese , psychology , social media , social psychology , immigration , political science , computer science , world wide web , philosophy , linguistics , law
The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences.