Clustering Local Tastes in Global Culture: The Reception Structure of                     Hollywood Films | Zendy

Chon Bum Soo | Zendy; Barnett George | Zendy; Choi Young | Zendy

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Clustering Local Tastes in Global Culture: The Reception Structure of Hollywood Films

Author(s) -

Chon Bum Soo,

Barnett George,

Choi Young

Publication year - 2003

Publication title -

sociological research online

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.593

H-Index - 49

ISSN - 1360-7804

DOI - 10.5153/sro.781

Subject(s) - hollywood , consumption (sociology) , homogenization (climate) , advertising , sociology , economic geography , media studies , art , social science , geography , business , art history , biodiversity , ecology , biology

This paper describes the shared structure of Hollywood film consumption based ondata obtained from the Variety International Film Guide (1995, 1998, 2000). Itfocuses on the consumption of the top 10 films in over 30 countries, using alongitudinal study to explain the structure of cultural consumption, how it hastransformed over time, and how it is related to cultural factors. The resultsindicate that the structure of film consumption is comprised of three culturalclusters: local film-based, strong and weak homogenization clusters. The resultssuggest that countries consume the Hollywood films in different ways and havedifferent selection for foreign films. Also, the results suggest that the filmconsumption pattern was significantly related to cultural zone network.

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