The Body, Technology and Translation: Mapping the Complexity of Online Embodiment

This theoretical article considers the potential for a revival of sociological interest in online embodiment by developing a conceptual alternative to the predominant framework of self-presentation, and showing how social theory may benefit from exploration of this field. It starts by critically reviewing the discussion on online embodiment, pointing out its theoretical shortcomings, and arguing that they result from the difficulty that social theory has with accounting for the increased ontological complexity of embodiment induced by the pervasiveness of digital technologies. Treating a theory of practice as an inspiring perspective, it then adapts the notion of translation as a general term capable of grasping the complex relationships between physical bodies, digital technologies, reflexive selves and the social aspects of online embodiment. An important advantage of this concept is that it makes it possible to see the role of technology as constitutive without losing the sociological perspective, and encompasses a wide range of contemporary body-technology interactions. Furthermore, it also has the potential to foster a sociological understanding of the relationships between bodily, technological, mindful and social elements, and to do so without slipping into reductionism.