Certificação Cradle to Cradle: análise dos produtos certificados

The increasing industrial and populational awareness about the environment has awakened companies' interest. In this context, eco-efficiency approaches, such as Cradle to Cradle (C2C), arise as strategies that can offer a greater integration between environmental sustainability and product design areas. Therefore, the Cradle to Cradle Products Innovation Institute designed a certification process for products and materials, in order to measure their impact on the environment. The aim of this paper was to analyze these products so as to identify their main characteristics and which levels of certification have a higher frequency among the various certified products. The results indicate that the certification system presents some divergences, mainly informative ones and that may compromise the final consumer’s choices.