Open AccessInfluência emocional como estratégia na gestão de marcas
Author(s) -
Graziele BARAÚNA,
Elcio Ribeiro da SILVA,
Bernardo Linhares MARCHESINI
Publication year - 2019
Publication title -
blucher design proceedings
Language(s) - Portuguese
Resource type - Conference proceedings
ISSN - 2318-6968
DOI - 10.5151/ped2018-3.1-aco_27
Subject(s) - humanities , sociology , marketing , business , philosophy
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