Open AccessFactors Influencing Passenger Satisfaction toward Waterway Transportation
Author(s) -
Mohammed Hasan,
Kabita Karmaker
Publication year - 2019
Publication title -
international journal of science and management studies
Language(s) - English
Resource type - Journals
ISSN - 2581-5946
DOI - 10.51386/25815946/ijsms-v2i6p101
Subject(s) - customer satisfaction , business , service (business) , marketing , advertising , transport engineering , engineering
The study has been conducted to investigate the factors affecting customer satisfaction toward inland waterway transportation service in Bangladesh. The study has revealed that cost and management, staff attitude and behavior, safety and security, comfort and hygiene, availability of service and food & decoration has significant effect on overall satisfaction. Moreover, Time management has no significant effect on customer satisfaction. The result also shows that overall satisfaction has positive relationship with repeat visit intention and positive word to mouth advertisements.