Studying the Inter-Relationship amongst Barriers to Adoption of Big Data Analytics in SMEs in Developing Countries | Zendy

Lakshay Aggarwal | Zendy; Remica Aggarwal | Zendy; Veena Aggarwal | Zendy

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Studying the Inter-Relationship amongst Barriers to Adoption of Big Data Analytics in SMEs in Developing Countries

Author(s) -

Lakshay Aggarwal,

Remica Aggarwal,

Veena Aggarwal

Publication year - 2019

Publication title -

international journal of computer applications

Language(s) - English

Resource type - Journals

ISSN - 0975-8887

DOI - 10.5120/ijca2019918436

Subject(s) - computer science , big data , analytics , data science , data analysis , developing country , knowledge management , data mining , economic growth , economics

Big data analytics or BDA is a buzzword today. Almost every multinational e-commerce giant or management consulting organization wants to be associated in some way or other to the BDA processes. However the implementation of big data analytics is not that exciting with respect to small medium enterprises or SMEs due to various impediments. Present research focuses on identifying the various barriers to implementation of big data analytics in small medium enterprises in developing countries. It further studies the interrelationships amongst them using ISM methodology.

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