Empirical Analysis of Colors in Indian Web Applications

Color has potential to elicit emotions, there is very little research on color used in web applications and there impact. This is a qualitative analysis of the colors used in the most visited Indian websites. Web sites of various categories were analyzed to find out whether they met the various international standards for the use of color in web design. The basis for the analysis was the Web Content Accessibility Criteria for the “Use of Color” standardized by the World Wide Web Consortium (W3C) and use of the web safe color palette. A summary of the standards used as guidelines for this analysis has been provided along with the detailed analysis report and a tabular summary of the report. The report reveals that majority of the sites fail to meet the standards. It is concluded that there is a need for web designers to study and analyze the use of color, the need to satisfy the color standards, its advantages and follow the color standards accordingly. This paper gives an analysis report of how colors are affected in Indian Websites and its impact.