Open AccessDecompositie van de verkoopeffecten van sales promotions
Author(s) -
Harald J. van Heerde
Publication year - 1998
Publication title -
maandblad voor accountancy en bedrijfseconomie
Language(s) - Hungarian
Resource type - Journals
eISSN - 2543-1684
pISSN - 0924-6304
DOI - 10.5117/mab.72.20716
Subject(s) - business , advertising
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