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Author(s) -
F. Hartog
Publication year - 1990
Publication title -
maandblad voor accountancy en bedrijfseconomie
Language(s) - English
Resource type - Journals
eISSN - 2543-1684
pISSN - 0924-6304
DOI - 10.5117/mab.64.20601
Subject(s) - art , psychology
Robinson, P.J., F. W. Faris en Y. J. Wind (1967), Industrial Buying and Creative Marketing, Boston: Allyn & Bacon. Sheth, J. N. (1973), 'A Model of Industrial Buyer Behaviour’, Journal o f Marketing, vol. 37, pp. 50-56. Webster, F. E. (1965), ’Modelling the Industrial Buying Process’ , Journal o f Marketing Research, vol. 2, no. 4, pp. 370-376. Webster, Jr., F. E. en Y. J. Wind (1972), ’A General Model for Understanding Organizational Buying Behaviour’, Journal of Marketing, vol. 36, pp. 12-19.
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