Open AccessOnverwacht advertentiemedium en de rol van productcongruentie
Author(s) -
Maja Keldermans,
Tim Smits
Publication year - 2017
Publication title -
tijdschrift voor communicatiewetenschappen
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.137
H-Index - 7
eISSN - 1875-7286
pISSN - 1384-6930
DOI - 10.5117/2017.045.003.005
Subject(s) - moderation , humanities , psychology , art , social psychology
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