Open AccessFactors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam
Author(s) -
Pham Van Tra,
Masahiro Moritaka,
Susumu Fukuda
Publication year - 2011
Publication title -
journal of the faculty of agriculture kyushu university
Language(s) - English
Resource type - Journals
eISSN - 2433-488X
pISSN - 0023-6152
DOI - 10.5109/20341
Subject(s) - willingness to pay , business , agricultural economics , marketing , advertising , economics , microeconomics
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