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We need to thank Dr. Max Amberson (1989), the 1988 AATEA Distinguished Lecturer, for having the foresight to direct our thinking toward the free market place concept. Today I will propose a way to strengthen the competitive position of agricultural teacher education in the free market place environment within higher education, and describe some of the challenges this poses. My focus is upon the internal environment of higher education. It is within this environment that we must maintain a competitive advantage if our programs are to remain healthy through the 21st century.

Creating A Competitive Advantage In Higher Education For Agricultural Teacher Education