Animando los títulos cinematográficos: de los pioneros a Saul Bass

The emergence of Saul Bass in the design of title sequences in 1954 (Carmen Jones, Otto Preminger), and his dedication to this field until 1995 (Casino, Martin Scorsese), represented a period of experimentation and continuous change in motion graphics. During this period Bass designed the title sequences for fifty-three films, which allowed him to explore the various expressive possibilities the film medium offered him: live action images and animation, abstract and figurative images, static and moving text. However, his proposals always followed his “simple idea” concept. This paper first offers a journey from the origins of film industry, identifying the use of animation title sequences, and then focuses on the contributions made by Saul Bass in the use of animation.