(Des)Controle digital de comportamento e a proteção ao livre desenvolvimento da personalidade

The article aimed to discuss the use of new technologies in the digital control of human behavior under the perspective of law and ethics, through the deductive investigation method, founded on a wide interdisciplinary bibliography and national and international legal documents, to examine the risks the development and application of digital behavioral control through algorithms and the possibilities of legal responses to problems and challenges encountered. In this way, fundamental rights and guarantees are undermined by the control of digital behavior, and the right to the free development of the personality should, in this context of digitalization of the world, be (re) affirmed and assisted by the defense of the right to informative self-determination.