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La economia creativa refleja estilos de vida contemporaneos cada vez mas asociados con las redes sociales, la innovacion, la conectividad, el estatus, las marcas, las experiencias culturales y las co-creaciones. La creatividad implica un proceso generador de ideas y un acto selectivo para determinar cuales son las mejores. El presente trabajo muestra como la combinacion de fuentes del ambito creativo, en conjunto con tecnicas de analisis de grandes conjuntos de datos (big data), pueden contribuir a superar ciertas deficiencias metodologicas para la generacion de productos, servicios o sistemas novedosos y de alta calidad. Palabras clave | Creatividad; metodologia; big data; proceso creativo, solucion de problemas. 27 Abstract The creative economy reflects contemporary lifestyles more and more associated with social networks, innovation, connectivity, status, marks, cultural experiences, and the co-creation. Creativity means a generator of ideas and processes a particular act to determine which ones are the best. This paper shows how the combination of sources from the creative scope, in conjunction with analysis of large data sets (big data), can help overcome certain methodological deficiencies for the generation of products, services or innovative and high-quality systems. Keywords | Creativity; methodology; big data; creative process.

Macrodatos y creatividad en la industria 4.0: un binomio expansivo