Open AccessRole of Customer Engagement in Building Customer Loyalty- A Literature Review
Author(s) -
Rohit Bansal,
Nishita Pruthi
Publication year - 2021
Publication title -
samvakti journal of research in business management
Language(s) - English
Resource type - Journals
ISSN - 2582-8347
DOI - 10.46402/2021.01.9
Subject(s) - customer engagement , customer retention , loyalty business model , business , customer advocacy , customer delight , marketing , customer intelligence , customer to customer , customer equity , brand loyalty , loyalty , advertising , service quality , computer science , service (business) , world wide web , social media
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