The Role of Culture Heritage in Commercial Development and Tourism | Zendy

Sandro Danesi | Zendy

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The Role of Culture Heritage in Commercial Development and Tourism

Author(s) -

Sandro Danesi

Publication year - 2017

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2017.3.05danesi

Subject(s) - tourism , promotion (chess) , cultural heritage , business , cultural heritage management , marketing , industrial heritage , cultural tourism , capital (architecture) , tourism geography , public relations , political science , geography , archaeology , politics , law

Territories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial promotion strategies based on cultural heritage should focus on emotional aspects as well as lived experience. The social capital of the territory can be deemed as having both a positive and proactive approach towards the tourism industry

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