Tourists’ Emotional Experiences in Global Markets | Zendy

Carlo Massoletti | Zendy

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Tourists’ Emotional Experiences in Global Markets

Author(s) -

Carlo Massoletti

Publication year - 2017

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2016.2.04massoletti

Subject(s) - attractiveness , accommodation , marketing , tourism , consumption (sociology) , business , quality (philosophy) , advertising , geography , sociology , psychology , social science , philosophy , archaeology , epistemology , neuroscience , psychoanalysis

Today, defining the choice trends of tourism consumption requires an in-depth analysis approach towards many features of a territory. These include its attractiveness, accommodation models, commercial network, restaurant catering system and quality of urban areas. Likewise, a modern and effective marketing strategy must take into account all these factors and enable the relevant players to give coordinated responses so that they can optimise resources and achieve common objectives

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