Ouverture de ‘Market-Driven Management in Global Tourism’ | Zendy

Silvio M. Brondoni | Zendy; Simona Franzoni | Zendy

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Ouverture de ‘Market-Driven Management in Global Tourism’

Author(s) -

Silvio M. Brondoni,

Simona Franzoni

Publication year - 2017

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2016.2.01ouverture

Subject(s) - tourism , globalization , business , competition (biology) , tourism geography , economic geography , economy , international trade , market economy , economics , political science , ecology , law , biology

Tourism and other related industries are an inseparable part of globalization in the world economy. Global markets have encouraged the removal of many trade barriers while fostering the free movement of people and know-how across borders that have benefitted the tourism industry.Globalisation, hard competition and market-driven management are the fundamental characteristics of today’s tourism business and the need to co-build global connectivity for innovation is crucial to the survival of tourism enterprises and all parties involved in the development of global tourism

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