Open AccessEDLP and Private Labels: Unes Strategic Levers to Look Forward
Author(s) -
Paolo Paronzini
Publication year - 2015
Publication title -
symphonya emerging issues in management
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2015.5.07paronzini
Subject(s) - order (exchange) , business , subject (documents) , industrial organization , marketing , computer science , finance , library science
U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers’ needs
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