Open AccessThe Cost of Managing Intangibles in Global Markets
Author(s) -
M Corniani
Publication year - 2010
Publication title -
symphonya emerging issues in management
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2010.2.05corniani
Subject(s) - business , industrial organization , term (time) , competitive advantage , span (engineering) , life span , marketing , engineering , civil engineering , physics , quantum mechanics , gerontology , medicine
Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs)
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