Market-Driven Management as Entrepreneurial Approach | Zendy

Carlo Vallini | Zendy; Christian Simoni | Zendy

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Market-Driven Management as Entrepreneurial Approach

Author(s) -

Carlo Vallini,

Christian Simoni

Publication year - 2009

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2009.1.03vallini.simoni

Subject(s) - entrepreneurship , phenomenon , appropriation , business , value (mathematics) , industrial organization , product (mathematics) , service (business) , marketing , economics , computer science , linguistics , philosophy , physics , geometry , mathematics , finance , quantum mechanics , machine learning

Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new productor service concepts, which have been until then unknown to other agents. Market-driven management is not posited to be an alternative to entrepreneurial management, a surrogate or even a better substitute to entrepreneurship. They are, rather, two different theoretical constructs that can be fully integrated.Value creation and appropriation within the market is the node of the relationship between entrepreneurship and market-driven management

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